How do you rank highly on Google?
It’s a million-dollar question, because ranking on the first page of Google means getting access to at least 70% of the clicks. Being on any other page is the same as not being found at all, in most cases.
Search engine optimization (SEO) is the key strategy that will get your website ranked well in search results. However, there are other things you can do as well, such as using Google Adwords to gain visibility.
Normally when people mention SEO, the first thing that comes to mind is keywords. They are essential!
You want to make sure you’re targeting keywords that your prospects are using to look for your products and services. Don’t guess! You need to research keywords to find ones that are relevant, have high search volume, and aren’t overly competitive.
For instance, for a website like JustJamz.com we'd choose something like this list:
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The above list was generated by Helium10 in 5 minutes, and should let google's search engine know what we're about.
Generally, the closer to the start of the list the keyword is at, the more weight it has on categorizing you on google's search engine.
There are free keyword research tools and a variety of paid ones that can give you additional insight. Using these wisely will help you choose the better performing keywords for your website.
Next, be sure your website is easy to navigate. The structure of your site, including menus, categories, and subpages, needs to be understandable to a Google bot and to a human. If it’s easy to find information on your website, you will do better on Google.
Make sure your website is clear and easy-to-read on a mobile device or smaller screen, not just on a desktop. You should also boost your website security, include all required privacy and security notices, and ensure that load times are as fast as possible.
Finally, on-site SEO isn’t complete without mentioning EAT, Google’s focus on Expertise, Authority, and Trustworthiness. You want to be sure you’re writing about something you really understand and include an author’s bio on each blog post or page. The bio should explain the expertise of the writer. This will help both Google and your readers trust that you know what you’re talking about.